Still using voicemail in 2025?

That's $4,000–$12,000
walking out the door.
Every. Single. Month.

Broken systems destroy the people we love.

I won't let it happen to you.

TRUSTED BY PROS IN

HVAC · Plumbing · Electrical · Roofing · Pest Control

Confident field technician leaning on a service van

I'VE SEEN THIS A HUNDRED TIMES

Here's Where Your
Money Is Walking Out

Six places I see home service businesses burn cash every month. Not because you're bad at your job because nobody ever showed you where the gaps are.

Voicemail in 2025 = 30% Lost Leads

That's not an estimate. That's the stat. If a caller hits voicemail, they're calling your competitor before the beep finishes.

Your Tech Is Trusted. But Not Trained to Sell.

The customer trusts your tech. They're in their home. They're ready to buy. But your company doesn't train them to close or doesn't let them.

Your Sales Team Is a Bottleneck, Not a Bridge

The handoff from tech to sales loses momentum. By the time sales calls back, the customer is cold.

You're Paying for Leads That Never Talk to a Human

You spend $50–$200 per lead. Many never reach a real person, so the money burns before a conversation ever starts.

Estimates Go Cold Because Nobody Follows Up

You issue a quote and it sits. No systematic follow-up means 30–50% of warm opportunities fade out.

You Have No Idea What's Actually Broken

Lost calls. Lost estimates. Lost jobs. Without clear visibility into the funnel, you can't fix what you can't see.

Add it up: $100,000+ per year walking out the door.

And you're still pouring money into more leads. I get it. I've been there.

But what if you could just... capture the ones you're already paying for?

The fix

The fix

Meet Your
Invisible Employee

Answers calls. Books jobs. Gets reviews. You stop losing people to voicemail.

Captures Every Lead Instantly

No voicemail. No missed calls. Every lead talks to someone immediately — even at 2am.

Texts Back Missed Calls in Seconds

If someone hangs up, they get an instant text. That lead is now yours, not your competitor's.

Books Jobs Into Your Calendar

Appointments scheduled automatically. No phone tag. No manual entry. Customer is ready.

Warms Up Leads Before the Tech Arrives

By the time your tech shows up, the customer is informed, prepared, and ready to say yes.

Collects Reviews and Referrals

Automatically asks happy customers for reviews. Builds your reputation while you sleep.

Tells You Why Jobs Don't Close

Feedback on lost estimates and unsold calls. Real data to fix real problems.

Reactivates Past Customers

Reaches out to old clients for maintenance and seasonal check-ins.

Works 24/7/365

After-hours, weekends, holidays. No breaks, sick days, or overtime.

HERE'S HOW IT ACTUALLY WORKS

THREE STEPS. THAT'S IT.

I handle the messy middle. Your tech walks in ready to close.

01

It Captures Every Lead

Phone rings, form submitted, message received — any time, day or night. No voicemail. No missed opportunities.

02

It Warms Them Up

Instant response, qualification, and booking. The customer is informed and ready before your tech arrives.

03

Your Tech Shows Up & Closes

Job's booked. Customer's waiting. Your tech arrives and gets it done.

WHY THIS IS DIFFERENT

YOU DON'T TOUCH ANYTHING

Ever look at your taxes and see all that software you bought — the stuff you swore you'd "get to"? That's not what this is. It's set up. It runs. You focus on your business.

Setup & Strategy

(We Do This)

• Custom call flow designed for your business

• Scripts written specifically for your services

• Full tech setup and CRM integrations

• Testing and quality assurance

• Training your AI on your processes

Ongoing Management

(We Do This Too)

• Weekly call reviews and optimization

• Script updates and improvements

• Performance monitoring

• Technical support and troubleshooting

• Monthly strategy calls

See what you're losing every month

Get a custom breakdown of your missed calls, lost leads, and leaked revenue.

WHAT ACTUALLY CHANGES

THIS IS WHAT HAPPENS

When nothing slips through the cracks? Everything else starts working.

Every Lead Recovery

Lead Recovery

Within Seconds

Response Time

15–30% more converted

Lead Conversion

$4,000–80,000/month +

Revenue Protected

What This Actually Means for Your Business

You're already paying for leads. 30% go to voicemail. That's not a marketing problem... it's a leak. We plugged it.

REAL TALK

THIS ISN'T FOR EVERYONE

Look — I'd rather lose the sale than waste both our time. Here's who I can't help.

Do NOT Apply If...

✖ You think automating your business is a gimmick and refuse to try

anything new

✖ You are not willing ti invest in your business

✖ You do not actually want to grow

✖ You expect results without investement or money

✖ You have no interest in building systems that work without you

This IS For You If...

✔ You are leaving money on the table and you know it

✔ You are tired of being the bottleneck in your own business

✔ You want a system that works 24/7 so you do no have to

✔ You are ready too invest in something that pays for itself in one week

✔ You actually want to build a business tht protects your family

If you're in the second column? Keep reading. I built this for people like you.

BEYOND AUTOMATION

I DON'T DO BAND-AIDS. I REBUILD.

The Invisible Employee is where we start. But if you want more systems, culture, sales, leadership, purpose — I go deeper. Because I've seen what happens when you only fix one piece.

Rebuilder of Systems

Fixes operational chaos through consistent processes, automation, follow-up, and communication flow.

Rebuilder of Systems

Fixes operational chaos through consistent processes, automation, follow-up, and communication flow. We rebuild the mechanics of how your business runs.

Rebuilder of Leadership

Elevates owners from operators to leaders. We rebuild owner identity, confidence, decision-making, and how they manage people without burnout.

Rebuilder of Culture

Transforms how teams function, communicate, and show up. We rebuild morale, trust, accountability, and work environment so people want to be there.

Rebuilder of Culture

Helps businesses understand why they exist — beyond making money. We rebuild the soul of the company: why customers should choose you, why employees should stay, and what mission is worth fighting for.

Rebuilder of Sales

Empowers techs to ethically sell on the job, increase revenue, and shorten sales cycles. We rebuild the revenue engine by teaching companies how to convert opportunities in the moment.

Culture Isn't a Perk...It's the Engine of Your Revenue

It's not just a paycheck. Your people want to work for a company that stands for something. They want to feel valued, respected, and proud of where they spend their days.

If your team isn't treated right, why would they sell for you? Why would they fight for your customers? Why would they stay when someone else offers them more money?

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Culture = Competitive Advantage


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WHY I DO THIS

I'm Laurel Bartosh.

I used to think working harder would fix everything. It doesn't.

I used to watch my husband come home from HVAC work looking like he'd lost a war.

Not because he couldn't do the job — he'd just closed a $15K system. But the sales team threw a fit. Office politics. Turf wars. Ego over profit. And he was the one who paid for it.

And the owners running these companies? They were drowning too — just in different water.

Portrait of Avery Nolan, founder of HarborCraft Labs

WHY I DO THIS

I'm Laurel Bartosh.

I used to think working harder would fix everything. It doesn't.

I used to watch my husband come home from HVAC work looking like he'd lost a war.

Not because he couldn't do the job — he'd just closed a $15K system. But the sales team threw a fit. Office politics. Turf wars. Ego over profit. And he was the one who paid for it.

And the owners running these companies? They were drowning too — just in different water.

Portrait of Avery Nolan, founder of HarborCraft Labs


Then my brother showed me what happens when there's no way out.

He ran a 24/7 roadside assistance business. He was the hero for everyone — the guy who showed up at 3am when you were stranded. The one everyone counted on.

But being the hero broke him.

He jumped from the 10th floor when he couldn't see another way.

My son showed me what real resilience looks like.

He has an awesome extra chromosome (Down Syndrome) Every day, he fights battles most people don't see. And every day, he shows up anyway, pushing past boundaries that people think will stop him.To

He taught me that the system has to work for the human — not the other way around.

So I built something different.

Not another software. Not another course. A system that actually works, so you don't have to work yourself to death.

Because behind every business is a family. And behind every owner is someone who just wants to breathe.

"I refuse to watch what happened to my brother
happen to anyone else."

— LAUREL

What I Stand For

The Beliefs That
Drive Everything

Burnout is not a badge of honor. Chaos is not a requirement for success. I refuse to accept that.

01

People Are Not Broken — Systems Are

Chaos is structural. Fix the systems, and everything changes.

02

People First, Systems Second

We protect the human before we fix the business.

03

Empowered Teams Equal Higher Revenue

Support your people and revenue follows.

04

Business Should Protect Families, Not Steal Them

Build clarity and peace so owners can be present.

05

Purpose Before Profit

Your WHY must be bigger than money.

Let's see if we're a good fit

No pressure. Just a conversation about your business.

QUESTIONS?

FREQUENTLY ASKED

Everything you need to know before getting started.

What happens if the AI can't answer a question?

You can get started immediately after signing up. Most users complete their initial setup within 24–48 hours.

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Is there a long-term contract?

No, you can choose a monthly plan and cancel anytime. We also offer annual plans for additional savings.

What kind of support do you provide?

You’ll have access to email support, a knowledge base, and step-by-step onboarding resources to help you get the best results.

Can I upgrade or downgrade later?

Yes, you can change your plan at any time. Your billing will be prorated automatically based on the date of the change.

Frequently Asked Questions

Answers to the most common questions about using AI to talk to your customers.

What happens if the AI can't answer a question?

No. Our team handles implementation and trains the assistant for you. You get a simple dashboard to review conversations and tweak preferences over time.

Will customers know they're talking to AI?

You decide. We can clearly identify the assistant as AI, or match your brand voice so conversations feel natural and on‑brand while still being transparent when needed.

How long does setup take?

Most accounts are fully configured within a few days. We plug into your existing tools, learn your offers and processes, then turn the assistant on in a controlled rollout.

What if I already have a CRM?

We don’t replace your CRM—we plug into it. The assistant can read and write data, update records, and trigger your existing automations instead of creating another silo.

Do I need to be tech-savvy?

No. Our team handles implementation and trains the assistant for you. You get a simple dashboard to review conversations and tweak preferences over time.

LET'S DO THE MATH TOGETHER

Every Lead You Lose
Funds Your Competitor

If voicemail costs you 30% of your leads...

And each lead is worth $500...

And you're getting 20 leads per month...

That's $3,000/month you're handing to your competition...

re

WHAT YOU GET

• Done-for-you Invisible Employee setup

• Lead warm-up before tech arrives

• Ongoing optimization and support

• 24/7 lead capture and booking

• Calendar and CRM integration

• Data on why jobs don't close

Mainstreet Maverericks

Helping home service business owners buy back their time. https://mainstreetmavericks-hook.lovable.app

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